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Divine and Dubble

© Divine, 2005

In the early 1990s a small group of cocoa farmers in Ghana, West Africa, decided to try to get a fairer deal from the people who bought their cocoa by setting up a cooperative – Kuapa Kokoo (meaning ‘good cocoa growers’). After lots of planning, they pooled their resources and joined together to weigh and bag cocoa, transport it to market and carry out the legal paperwork.

In 1994, Comic Relief gave the Kuapa cooperative a grant so that it could build a stronger organisation, support environmentally-friendly cocoa growing and make sure that even more cocoa farmers had the chance of a brighter future. Today Kuapa has over 35,000 members in over 650 villages and produces one per cent of the world’s total cocoa crop!

Seeing the popularity of its cocoa with chocolate companies around the world, in 1997 the cooperative decided to invest in developing a chocolate bar of its own. With the help of Twin Trading (the fair trade company behind Cafédirect coffee) and the support of The Body Shop, Christian Aid and Comic Relief, Kuapa set up The Day Chocolate Company.

Divine – the first fair trade chocolate bar aimed at the mass market – was launched in the UK in 1998. Then in 2000, Comic Relief teamed up with the company to develop a new fair trade chocolate bar aimed at young people – Dubble. With over £3,700 million a year spent on chocolate in the UK (that’s an amazing £62 per person), Dubble only needs a small proportion of the market to bring real benefits to the cocoa farmers back in Ghana.

Divine Chocolate site: www.divinechocolate.com

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