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Fair trade moisturiser

The trade in shea butter

Women in Tamale have always collected nuts from the shea tree and used them to make shea butter, a moisturiser that protects their skin from the Saharan winds.

When Anita Roddick, founder of The Body Shop, met some of the women and found out about shea butter, she decided to use it in Body Shop products. As a result, women from ten villages in Tamale formed the Tungteiya Shea Butter Association. They work together to harvest the shea nuts and make butter, which The Body Shop then buys from them at a fair price.

The women’s standing in their community has risen because of their trade with The Body Shop. With more money, living standards have improved. The Body Shop also pays into a regional action fund that gives grants for resources like nurseries, schools, wells and business courses. No wonder the women of one village literally danced for joy when they received a grant.




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Practical Action - Technology challenging povertyEuropean Commission - Department for International Development

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