Organic baby food
The design story
Baby Organix was founded in 1992 by Lizzie Vann (in the picture), who knows the guilt felt by busy parents who don't have time to make their own home-cooked food and have to buy ready-made products.
As the next best thing, she set up Baby Organix - a range of organic baby food that aims to be tasty, pure and nutritional. All of the recipes in the range:
- use 100% organic ingredients, grown without the use of chemical pesticides
- are cooked as they would be at home - simply and for short periods - to ensure that their fresh tastes and essential nutrients are not destroyed
- don't include artificial colourings and flavourings
- don't include processed sugars, salt, thickeners, processing aids or unnecessary fillers.
Lizzie Vann began by devising recipes in her own kitchen, and although they are now manufactured commercial
ly, Baby Organix products still taste like they could be home-made. This helps to set them apart from other products in an increasingly competitive market.
How can I spot organic products